Vetro USA is the North American division for the most popular Japanese Gel Brand, Vetro. The company is lead by David Anthony under VBP Worldwide LLC.
David Anthony DiLorenzo is a true entrepreneur & international businessman. Currently, president of valentino beauty pure he began his first business at age 6- buying and reselling pencils to his classmates. When it comes to business David Anthony has the drive & ambition similar to that of an Olympian. His passion is contagious, infectious and empowering to anyone around him.
David Anthony is deeply rooted in the beauty industry. In fact, it’s in his blood. He grew up in salons & barbershops. Coming from a long line of beauty professionals with an entrepreneur spirit. David’s earliest memories are in his grandfather’s barbershop where he learned about true customer service. He watched his grandfather not only service his clients’ hair needs but also their essential human needs. Before the age of 10, instilled in him, were the tenements of what it truly takes to run a successful business. His grandfather provided an experience to his clients. Young David Anthony soaked up his grandfather’s approach to business and customer service like a sponge and uses these same principles to this day. He spent his teenage years and early 20s working in his father top grossing, award winning full service salons in Miami Beach, FL. He did everything from sweeping, shampooing and serving clients beverages. Little did he know then, but his dad was instilling an ironclad work ethic in him, the importance of customer service and showing him the business side of running a profitable salon.
Later, David Anthony went on to manage their families second full service salon located in Boca Rotan, FL. He left the nest to try his luck at his own business where he was very successful. He owned and operated two of the jersey shores most sought after pizzerias. With his keen eye for detail, practical business approach and interactive marketing he single handedly tripled the restaurants’ revenue in one years’ time. People of all walks of life reported they traveled hours just to come to his restaurants’ because of the customer service and quality. They coined him, “the mayor,” of the jersey shore because he knew everyone and has a gift for connecting people and always tries to create a profitable and fun sense of community in whatever he does.
David Anthony then went on to become one of the masterminds behind spring break USA. He was the director of logistical marketing for an event planning company where he worked directly with large corporations such as coca cola, red bull, and Trojan & Twix in developing their interactive marketing campaigns for spring break. MTV’s spring break nicknamed his events, “best party in the world,”- if his company was throwing the party, it was not to be missed.
Keeping in the tradition of family owned and operated business David joined forces with his father in 2010, to create valentino beauty pure. A fashionable, tabletop odor and nail dust collector that nail technicians worldwide are praising. The valentino has been featured in every major beauty magazine and has won nail pro nail tech people’s choice awards for 3yrs consecutively. With his extensive background in marketing and having owned & operated several profitable businesses David Anthony is an expert in helping people make more money and better business decisions.